Gateway Health
Wholecare is a 360 rebranding campaign that goes beyond doctors and medicine to help people achieve not just physical health, but whole life health. This campaign and the overview video focused on the methodology behind the project and the results from it.
I was in charge of the video throughout its entire creation process, leading a small design team of a graphic designer and copywriter along with the aid of the VFX team and producers. I also aided in the creation of expanding the brand guidelines to fit the design of the video and the print and mobile ads.
I worked with the graphic designer to create a soft, inviting style for the modules, and graphics for print and digital that were then brought into print mockups, mobile ads, and the eventual overview video.
Challenges:
The team wanted to keep the mood soft and inviting. The print and social mockups shown below illustrates the soft shapes and inviting imagery. I wanted to keep everything focused on the methodology of “Wholecare” and reminding the users that healthcare access through Gateway Health is easy.
Print mockups created by the Graphic Designer once we landed style that took influence from the brand directions already established.
Mobile screen mockups were created to illustrate how the branding approach can be shown in ads on Instagram.