After some initial discussions with the CEO and CFO going over tone, mood, and what kind of brand identity they were looking for, it was decided to move forward with a full webpage experience and digital advertising.
My push for advertisements involved a informed, fast-paced approach that incorporated the news-of-the-day into the advertising. Based on discussions and some surveys, I found people like a news app that is smart and aware.
Banner ad to be placed in webpage ads and email headlines
Instagram Ad using the news of the day to capture the consumer’s attention.